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Namaste

 

Namaste is a visual identity project for a brand connected with yoga and working with children.

The goal was to create a calm, warm and delicate image that combines mindfulness, nature and a sense of safety.

The project included the logo and its use across printed materials such as tags and promotional leaflets.

The form of the mark was based on subtle symbolism and a soft line, completed by a muted colour palette and minimalist typography.