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PROJECT

Product Catalog & QR System

CLIENT

Andrewex

SCOPE

DTP, Layout Design, Mobile UI

DATE

2021

Andrewex Catalog

Andrewex is a manufacturer of fencing systems and garden architecture, offering multiple product ranges with varying technical specifications. The goal of the project was to design a clear, modern product catalog that would organise the extensive product offering and provide easy access to detailed technical information.

 

The catalog was designed as a coherent system based on a modular grid, allowing for flexible presentation of products, colour variants, and technical data. Strong emphasis was placed on information hierarchy, table readability, and consistent product range labelling, enabling the catalog to function both as a sales tool and a technical reference.

A key element of the project was extending the printed catalog with a digital layer. Each product range was equipped with a QR code that, once scanned, directed users to a dedicated mobile page containing full product specifications, additional visual materials, and up-to-date technical information.

In parallel with the catalog, a mobile website layout was designed, optimised for quick access to data on construction sites, at points of sale, or directly at the client’s location. The interface was developed in a simple and functional manner, with a strong focus on technical parameter readability and intuitive navigation between product ranges.

The project demonstrates a combination of a traditional printed catalog with modern digital solutions, forming a unified product communication system. The integration of print and mobile UI extended the catalog’s functionality without overloading its form, while increasing accessibility and keeping information up to date.