




PROJECT
Product Catalog & QR System
CLIENT
Andrewex
SCOPE
DTP, Layout Design, Mobile UI
DATE
2021
The catalog was designed as a coherent system based on a modular grid, allowing for flexible presentation of products, colour variants, and technical data. Strong emphasis was placed on information hierarchy, table readability, and consistent product range labelling, enabling the catalog to function both as a sales tool and a technical reference.
A key element of the project was extending the printed catalog with a digital layer. Each product range was equipped with a QR code that, once scanned, directed users to a dedicated mobile page containing full product specifications, additional visual materials, and up-to-date technical information.
In parallel with the catalog, a mobile website layout was designed, optimised for quick access to data on construction sites, at points of sale, or directly at the client’s location. The interface was developed in a simple and functional manner, with a strong focus on technical parameter readability and intuitive navigation between product ranges.
The project demonstrates a combination of a traditional printed catalog with modern digital solutions, forming a unified product communication system. The integration of print and mobile UI extended the catalog’s functionality without overloading its form, while increasing accessibility and keeping information up to date.