Candido

The project involved creating a complete visual identity for Candido — a company operating at the intersection of administrative services, HR, construction, commerce, and the real estate market. The main objective was to design a modern, universal visual system that would remain clear and consistent regardless of the business area.

The logotype and graphic system are based on technological and geometric motifs, symbolising efficiency, structure, and growth — aligned with the idea of “can & do”. A distinctive colour palette combined with minimalist typography allows the brand to stand out while maintaining a professional and neutral character.

Within the scope of the project, the following elements were developed:

logotype and a complete brandbook,
business cards and stationery,
a presentation template,
brand materials and graphics for online communication,
sample visualisations of the identity.

The entire system was designed as a flexible framework, ready to scale and support the brand’s further development across different communication channels.