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PROJECT

Visual identity and graphic system

CLIENT

Candido

SCOPE

Branding, brand book, printed materials, digital materials

YEAR

2024

Candido

Candido is a brand operating in recruitment, job search and temporary staffing services. The goal of the project was to create a visual identity that would communicate growth, professionalism and a modern approach to recruitment – especially in the IT sector.

 

The starting point was a logo based on simple geometric forms. The symbol was built around upward arrow shapes, representing growth, progress and forward movement. This visual direction works well both with specialist recruitment and with the brand’s ambition to operate in the area of modern skills and technology.

Based on the mark, a consistent identity system was created, covering company materials and brand communication elements. The result is a modern and clear visual identity that organises the image of Candido and builds a solid foundation for the further growth of the brand.