Pure Beauty

Pure Beauty is a brand operating in the field of massage and facial care treatments. The goal of the project was to create a cohesive and elegant visual identity that reflects the nature of the services, while building a sense of trust, calm and professionalism.

The central element of the identity is a minimalist graphic mark depicting a female silhouette embedded in an organic form inspired by a floral motif. The logotype was designed to feel light and subtle, ensuring strong performance both in monochrome applications and in premium finishes such as foil stamping or spatial signage.

The project also included the design of supporting brand materials such as business cards, gift vouchers, a loyalty card, and an informational leaflet. All elements were based on a unified visual system, with a clear content hierarchy and a consistent colour palette tailored to the beauty industry.

The identity was designed with practical application in mind — both within the salon space and in direct contact with clients. Printed materials serve not only an informational role, but also reinforce the brand’s image as a place offering high-standard services and an individual approach.

The Pure Beauty project is an example of a comprehensive visual identity in which aesthetics, functionality, and system consistency work together to build a recognisable brand presence within the beauty sector.